Blake Lively Reportedly Winds Down Betty Buzz Following Justin Baldoni Legal Dispute Settlement

Blake Lively is reportedly in the process of slowly shutting down her drinks business, Betty Buzz and Betty Booze, following her high-profile legal dispute with It Ends with Us co-star Justin Baldoni.

According to a report by TMZ, the 39-year-old actress is "slowly shutting down" the venture.

Lively launched Betty Buzz, a range of non-alcoholic drink mixers, in 2021.

Two years later, she introduced Betty Booze, a collection of alcoholic canned cocktails.

Although the trademarks for both brands remain active, several applications covering other beverages and products have reportedly been abandoned.

The Betty Buzz Instagram account, which has more than 278,000 followers, has not published new content since April.

The brand's last promotion for its vodka-based Betty Booze cocktails was reportedly shared around five weeks ago.

Lively introduced that collection in June 2025.

Representatives for the actress and Betty Buzz have not yet responded to the report.

Despite launching an alcoholic drinks range, Lively previously explained that she does not drink alcohol herself.

Speaking in November 2021, she said: "I don't drink because I don't like the effects of alcohol, but I like being a part of it."

She added: "I like being social. I like people coming together."

The reported business changes come after Lively and Baldoni reached a settlement in May over their legal dispute.

The dispute involved allegations of smear campaigns and a hostile work environment during the production of the 2024 film It Ends with Us.

The settlement terms were not disclosed.

In August, Lively was awarded approximately $410,000 in legal costs from Baldoni, after originally requesting $8 million.

Celebrity Net Worth places Lively's net worth at $30 million.

She is married to actor Ryan Reynolds, whose estimated net worth is $350 million.

The couple has four children together.

Lively was spotted at a party for jewelry designer Brent Neale in Manhattan on Monday, according to Harper's Bazaar.

She had been keeping a relatively low profile while her legal issues with Baldoni ran their course.

The actress reportedly wore a vintage strapless sequin dress featuring black satin bows designed by Karl Lagerfeld when he was with Chanel.

Betty Booze was launched in 2023, following the success of Betty Buzz.

The alcoholic line was seen as a natural expansion of her brand portfolio.

But industry observers note that the beverage market is notoriously difficult for celebrity-backed brands.

Many celebrity drink lines have struggled to maintain momentum after initial hype.

Lively's brand was built on the idea of inclusivity in social drinking.

She had spoken about feeling alienated at parties because she didn't drink alcohol.

Betty Buzz was meant to offer non-drinkers a sophisticated option at social gatherings.

Betty Booze then extended that concept to canned cocktails for those who do drink.

The timing of the wind-down is notable.

It follows months of legal battles that dominated entertainment headlines.

The lawsuit between Lively and Baldoni drew intense public scrutiny.

Both sides made serious allegations about behavior on the set of It Ends with Us.

The film, based on Colleen Hoover's bestselling novel, was a box office success.

But behind the scenes, tensions were reportedly high.

Lively alleged a hostile work environment and smear campaigns.

Baldoni countersued, alleging defamation.

The settlement in May brought an end to the public legal fight.

But the fallout appears to be affecting Lively's business ventures.

The beverage brands were a passion project for the actress.

She had invested significant time and energy into their development.

Now, with trademark applications abandoned and social media accounts dormant, the brands appear to be winding down.

It is unclear whether the brands will be sold or simply dissolved.

Representatives have not commented on the future of Betty Buzz or Betty Booze.

Fans who followed the brands closely are expressing surprise online.