Michael Jordan’s Cincoro Tequila Unveils a Rare New Reserva Añejo

Michael Jordan’s Cincoro Tequila just dropped a new limited-edition Reserva Añejo.

The tequila world is crowded with celebrity brands.

Some say there are too many.

Cincoro is one of the most prominent.

It counts Michael Jordan as its most famous owner.

The brand was founded in 2019.

Jordan partnered with a few NBA team owners, including Jeanie Buss and Wes Edens.

Buss’s time as owner of the Lakers may be ending soon.

Cincoro is also backed by Serena Williams and Derek Jeter.

The new expression is called Añejo Reserva.

It is a blend of añejo and extra-añejo tequila.

The release is limited.

It will only be around as long as supplies last.

The tequila was made from Blue Weber agave.

The agave was grown in both the highlands and lowlands of Jalisco.

Jalisco is one of the Mexican states where tequila can legally be produced.

The liquid was aged for 28 months.

It was aged in Tennessee whiskey barrels.

The source of those barrels is not disclosed.

It could be Jack Daniel’s or Dickel.

After aging, it was blended with extra-añejo tequila.

The final product is bottled at 80 proof.

Tequila classification rules require the label to show the youngest liquid in the bottle.

That is why this is labeled an añejo, not an extra-añejo.

Cincoro is a luxury brand across its entire lineup.

The blanco expression starts at $70 per bottle.

Prices rise as age statements increase.

The extra-añejo sells for $1,700 per bottle.

Cincoro does not claim to be additive-free.

The CRT, tequila’s governing board, has set rules about additives.

Some suspect the brand may use additives because of its relatively sweet flavor profile.

Additives are legally allowed up to 1 percent of volume.

That amount does not have to be disclosed.

Many popular brands engage in this practice.

It is up to individual consumers to taste and decide for themselves.

Cincoro has proven to be a popular brand.

It has sold more than 1.5 million bottles since its launch.

Last year, Cincoro faced a class action lawsuit.

The lawsuit claimed the tequila in its bottles was not made from 100 percent agave as advertised.

Similar lawsuits have been filed against a few other brands.

Cincoro denied these claims at the time.

The case was dismissed sua sponte by a judge on September 29, 2025.

“Sua sponte” means the judge dismissed it on their own initiative, without a motion from either party.

The plaintiff has filed several motions to extend the time to file an amended complaint.

That means the case could potentially be revived.

Michael Jordan is known for being personally involved with the product.

According to Haute Living, Jordan personally tastes every batch of Cincoro’s new limited-edition Añejo Reserva.

That level of involvement is rare among celebrity brand owners.

The new Reserva Añejo arrives at a time when Cincoro is still growing.

The brand has built a reputation for premium pricing and high-profile backing.

Whether the new expression will attract collectors or everyday drinkers remains to be seen.

The limited nature of the release is likely to drive demand.

Tequila enthusiasts are watching closely.

Some are curious about the flavor profile.

Others are watching for any updates on the dismissed lawsuit.