Marta Koprynia’s new role at Poland’s biggest designer outlet.

Marta Koprynia has been appointed director of Designer Outlet Kraków.

She has been associated with the center since it first opened.

She has worked in the commercial real estate sector since 2007.

For the past 15 months, she served as retail manager at Designer Outlet Kraków.

In that role, she oversaw the center’s performance and tenant mix.

Previously, she spent more than 13 years at Neinver Asset Management Polska.

There, she was responsible for the operational management of Factory Kraków and tenant relations.

Her experience also includes projects such as Galeria Jurajska, Galeria Raj and Galeria Aura.

In her new role, Koprynia will oversee the strategic development of the center.

She will draw on her experience in retail property management and leasing.

Designer Outlet Kraków is one of Poland’s largest designer outlet centers.

It is located in the Kraków metropolitan area, a region with over 1 million residents and a strong tourism economy.

The outlet is part of a broader trend in European retail: the growth of off-price and outlet shopping.

These centers offer brand-name goods at discounted prices, often in open-air or mall-like settings.

They have become increasingly popular as consumers seek value without sacrificing brand quality.

Poland’s retail market has been expanding steadily since the 1990s.

The country now hosts dozens of outlet centers, from Warsaw to Wrocław.

Kraków itself is a major hub for both domestic and international shoppers.

Koprynia’s promotion comes at a time when the retail sector is navigating post-pandemic changes.

Many physical retailers have had to adapt to the rise of e-commerce.

Outlet centers, however, have proven resilient due to their discount model.

They attract customers who might otherwise shop online but want to see and try products in person.

Koprynia’s background at Neinver gave her deep knowledge of operational management.

Neinver is a Spanish real estate company specializing in outlet centers across Europe.

It manages properties in Spain, Portugal, Poland, Italy, and other markets.

Factory Kraków, which she helped manage, is one of Neinver’s flagship Polish properties.

That experience included overseeing day-to-day operations and maintaining relationships with tenants.

Tenant relations are critical in outlet centers, where lease terms and brand mix directly affect foot traffic.

A good tenant mix can draw shoppers from a wide area.

A poor mix can leave a center struggling to compete.

Koprynia also worked on Galeria Jurajska, Galeria Raj and Galeria Aura.

These are shopping centers in southern Poland, each with its own market position.

Galeria Jurajska, for example, is a large mall in Częstochowa.

Galeria Raj is in Tychy, a city near Katowice.

Galeria Aura is in Olkusz, a smaller town in the region.

This portfolio gave her exposure to different retail formats and customer bases.

Now at Designer Outlet Kraków, she will focus on strategic development.

That likely means expanding the tenant roster, improving the shopping experience, and driving revenue growth.

The center’s performance under her retail management was strong enough to earn her the top job.

Industry observers will watch to see whether she introduces new brands or renovates the space.

Outlet centers in Poland have been upgrading their facilities to compete with newer developments.

Some have added food courts, playgrounds, and entertainment options.

Others have focused on digital integration, such as apps for discounts or loyalty programs.