Kalle Sauerland Restructures Dana White Vs. Eddie Hearn Purse To Straight $10 Million Deal

Misfits Boxing co-founder Kalle Sauerland revealed he replaced his original $20 million winner-takes-all proposal with a straight $10 million offer to make the clash between Dana White and Eddie Hearn a reality.
The proposed crossover showdown between two of combat sports' most powerful promoters has taken an unexpected step forward with formal written terms.
Sauerland confirmed that the organization put together an official fight contract and delivered the paperwork directly to both executives.
Matchroom Boxing chairman Eddie Hearn has reportedly engaged in advanced discussions regarding the unprecedented eight-figure ring proposal.
Ultimate Fighting Championship chief executive officer Dana White has also received the documentation, though he has not yet committed to the contest.
The revised terms represent a dramatic tactical pivot in how Misfits Boxing hopes to broker the dream promotional matchup.
THE RESTRUCTURED PURSE
When Sauerland initially devised the concept of pairing the rival promoters inside the ropes, he imagined an all-or-nothing financial spectacle.
The original structure called for a staggering $20 million winner-takes-all purse that would have left the vanquished promoter with nothing.
Recognizing the extreme hurdles of convincing corporate leaders to risk everything on a single fight, Sauerland opted to remodel the deal.
Speaking directly to iFL TV, the Misfits executive explained how the financial package was overhauled to ease negotiations.
"And I changed it too from a $20 million winner takes all to a $10 million straight offer now."

Sauerland made it clear that the proposition was far more than an idle social media stunt.
"A lot of people asked me if it’s bulls**t and I said, ‘No it’s not, I’ll pay $20 million for that’ so we put it in writing to Dana and Eddie, called Eddie and actually with Eddie, we’re not far off, I think he’d confirm that if you ask him on the terms," Sauerland stated.
The promotional boss noted that a flat guarantee provides a much clearer pathway toward getting both men to the bargaining table.
"We’re close. We’re very close with Eddie and Dana’s had it in writing," Sauerland added during the interview.
"Absolutely. I changed it as well from 20 million winner-takes-all. It’s just a $10 million straight offer now."
Sauerland even joked about the potential venue and timing for the prospective clash between the two moguls.
"We’ll be rolling with Eddie vs. Dana the night after (Fury vs. Joshua) at the Tottenham Hotspur Stadium," Sauerland joked.
While the stadium comment was delivered with humor, the written contractual offers sent to both parties remain very real.
ADVANCED NEGOTIATIONS AND PENDING COMMISSIONS
According to Sauerland, talks with Hearn have progressed smoothly toward agreeing on acceptable terms.
"I’m not gonna lean out the boat because I’ve not totally tied it up with Eddie but we’re close with Eddie and Dana has had it in writing."
Reports indicate that Hearn described the ongoing dialogue as being in an advanced stage of negotiations.

Hearn claimed that the involved parties are very close to finalizing terms for the headline-grabbing contest.
However, getting the green light from Las Vegas remains a much more complicated task for the Misfits leadership.
While Hearn has engaged in dialogue, White has not confirmed any intention to lace up boxing gloves.
Neither promoter has officially announced that they plan to step into a professional ring as active competitors.
When questioned by reporters about the formal $10 million offer, White reportedly rolled his eyes in dismissive fashion.
The 57-year-old UFC president claimed that the Misfits executive was simply fishing for public attention and media headlines.
The contrasting reactions demonstrate the massive gap between preliminary discussions and a finalized bout agreement.
A BITTER PROMOTIONAL RIVALRY
The eight-figure offer landed amid months of intense public feuding between White and Hearn throughout 2026.
The two executives have spent the past several months trading scathing remarks across television broadcasts, podcasts, and digital interviews.
Tensions escalated rapidly as White pushed to expand his business influence into professional boxing through Zuffa Boxing.
Hearn, who oversees Matchroom Boxing, has consistently defended traditional boxing promoters against outside disruption.
The philosophical clash between mixed martial arts dominance and traditional boxing power structures soon became deeply personal.
As their verbal warfare intensified, White publicly declared that he would fight Hearn in a boxing match if pushed to do so.
That boast raised eyebrows across the fight world, given their lack of in-ring experience and their noticeable age gap.
Seeing a rare commercial opening, Misfits Boxing co-founders Kalle and Nisse Sauerland moved to put real capital behind White's words.
THE FURY JOSHUA DISPUTE
The root of the hostility between White and Hearn traces back to the massive heavyweight collision between Tyson Fury and Anthony Joshua.
White repeatedly claimed in public forums that he was helping to promote and produce the blockbuster British heavyweight event.
Hearn pushed back hard against those statements, publicly disputing White's claims regarding the production and promotional control.
The Matchroom chairman insisted that existing contracts did not permit White or the UFC to take over certain parts of the show.
The feud grew even more volatile when the promoters clashed over the geographic location of the contest.
White aggressively campaigned to stage the historic all-British heavyweight fight inside Madison Square Garden in New York City.
Hearn pushed back against moving the bout across the Atlantic, arguing that the fight belonged on British soil.
Hearn ultimately scored a decisive promotional victory when the bout was officially confirmed for the United Kingdom.
The fight was scheduled for December 11 at Principality Stadium in Cardiff, Wales, with Netflix securing exclusive global broadcast rights.
High-profile matchups were added to the Cardiff spectacle, including Deontay Wilder facing Jai Opetaia on the Netflix undercard.
Hearn hailed keeping the mega-event in Wales as a landmark win for Anthony Joshua and passionate British fight fans.
White, meanwhile, maintained that his claims were accurate and that his team remained actively involved behind the scenes.
The public bickering refused to subside, with Hearn continuing to dispute White's statements about the Netflix broadcast.
Hearn subsequently stated that he would welcome an open, public debate against White to settle their business differences.
White, on the other hand, voiced growing irritation with reporters who repeatedly asked him about his ongoing feud with Hearn.
THE DILEMMA FACING DANA WHITE
While an executive boxing match would generate massive global interest, the competitive stakes present enormous reputational hazards.
Promoters make their living projecting strength, command, and authority from behind podiums and executive desks.
For Hearn, taking a lucrative $10 million boxing match against a non-boxer carries high financial and promotional upside.

For White, stepping between the ropes at age 57 carries risks that extend far beyond a single night in the ring.
A loss inside the squared circle could alter how the long-time UFC boss is viewed by athletes, business partners, and combat fans.
Having built the UFC into a multi-billion-dollar combat sports empire, White has little left to prove in terms of sheer executive power.
Sources suggest White’s initial willingness to fight may have cooled as the practical reality of in-ring defeat set in.
Instead of preparing for a physical fight camp, White has continued to focus his primary attention on his mixed martial arts and boxing ventures.
WHAT HAPPENS NEXT
Misfits Boxing has established a distinct business model by staging non-traditional boxing attractions and celebrity crossover events.
Staging a sanctioned bout between the heads of the UFC and Matchroom would represent the pinnacle of executive prizefighting.
By dropping the winner-takes-all stipulation, Sauerland has removed the ultimate barrier to a mutual payday.
A flat $10 million paycheck provides each executive with guaranteed compensation for putting their pride on the line.
Yet no fight can happen without two signatures, and the contract currently sits on White's desk without a commitment.
Sauerland acknowledged that while talks with Hearn are advanced, the final agreement remains unsigned.
Whether this promotional feud culminates in an unprecedented fistfight or remains confined to verbal sparring remains to be seen.
Would a flat $10 million payday be enough to convince Dana White to settle his rivalry with Eddie Hearn in the ring?
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